So, I traveled to a few major issuers websites to see if they are reaching out to credit card debtors who are struggling and where's what I found (note:  I was not able to log in as a debtor to any site other than Citi, where I am a card holder, so there may be additional information available to cardholders that I could not access):

• WaMu - hard hit by the credit slump, they are actively offering help to consumers with their mortgage debt.  No mention of similar opportunities for credit cards.
• Citi - a link for "Handling Hard Time" can be found on their cardholder servicing site.  It does not address the current environment, but does offer a variety of suggestions for different personal circumstances.
• Chase - offers a credit resource center which includes information on understanding your credit score and the like.
• Discover - a "Paydown Planner" is provided where consumers can input "what if" scenarios to determine debt repayment time periods.

Not to be exclusive, I also checked two of the largest credit unions in the U.S.:

Now, why should an issuer actively reach out to consumers who have not contacted them about impending delinquency?  Because as delinquencies and charge offs rise, so will servicing costs and loan loss reserves.   Because what goes down is interest income (one can charge higher rates, but if no one's paying them?), securitization asset quality, and available lending pools.  

Financial institutions are not well known for their brotherhood outside of fraud and regulatory protectionism, but doesn't it seem like the time is right to get in front of this growing problem?  Waiting too long to deal with the mortgage meltdown left many good lending institutions holding the bag and Uncle Sam pointing the finger the wrong way.  How about credit card issuers sitting down to discuss this problem from an industry perspective and addressing it in tandem?  

I have to wonder where we would be if, as mortgage delinquencies and foreclosures rose, the lenders decided that rather than treat the problem as business as usual - only MUCH bigger - they created the means to boost consumer's ability to stay in their homes and pay a mortgage.  

If a $1.00 of charged off debit is worth pennies, how much more revenue can be made from $.80 of good debt?  Idealistic - maybe, impractical - maybe, worth trying - priceless.